Today’s episode, titled “How to Collaborate with Brands & Tap into New Audiences to Grow Your Reach, Revenue & Engagement” is with Tanya Simpson, from Collaboration Playground.
Tanya has secured, created and managed partnerships for some of the biggest brands and events, including Melbourne International Comedy Festival, National Gallery of Victoria, Australian Ballet, Carols by Candlelight and the Australian Open along with sold out stage shows such as Matilda, Frozen and Harry Potter & the Cursed Child. She has also worked with various brands including Harry’s Ice Cream, Dr Bronner’s, sauced shop and artist / designer Fleur Harris.
She is a brand partnerships expert passionate about collaborating with organisations on partnerships which bring strong ROI, create engaging content, revenue opportunities, ideas and activations.
In todays’ episode Tanya walks us through just how easy it is to collaborate with another brand. Her ideas on what you could collaborate on will leave you excited and eager to get out there and start collaborating.
The key take away messages include:
Anyone can collaborate
Be clear on what you’re looking for from a collaboration
Ensure both brands share common values
Know the collaborators audience – making sure it’s a good fit for your brand
Be patient and follow up with brands you’ve reached out to. Some companies may take a while, however that doesn’t mean they’re not keen.
Go out there and have fun collaborating!
Links discussed in this podcast:
Collaboration Playground website: www.collaborationplayground.com
Collaboration playground Instagram account: www.instagram.com/collabplayground
Holistic Vision Instagram account: www.instagram.com/holisticvisionconsultancy
Holistic Vision website: www.holisticivision.com.au
Free resource “Marketing on a Page’ template: www.holisticvision.com.au/strategy
Rate, Review and Follow wherever you get your podcasts.
“I loved the Simple Marketing Solutions podcast” <—- if this sounds like you, I’d value a rating and review. This helps me inspire and help other business owners just like you to create a business that brings about positive change, whilst rewarding you with a fulfilled life.
For Apple Podcasts: Click here, scroll down, tap five (5) stars and select ‘Write a Review’. I can’t wait to hear one piece you found valuable from the episode!
For Spotify leave 5 stars here