#07: How to Define the Value You Bring to Your Audience

Transcript:

Ameeta Gangaram
Are you looking for ways to simplify and grow your business? Do you struggle with knowing where to focus your energy for the best return?

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Or are you loving your business success and looking to stay ahead of the pack through innovation and inspiration?

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If you’ve answered yes to any of the following, keep listening because today’s episode is sure to inspire you.

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But before we get started today, I wanted to share with you my free marketing on a page template.

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This is easy to use template will have you understanding exactly where your business is headed and the exact tactics and steps that you need to take in order to achieve your

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goals and your vision. Download it today from holisticvision.com.au/Strategy, or head to the show notes for the link.

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Now for today’s episode.

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Hello and welcome to today’s episode where we are going to discuss defining what you bring to your audience.

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Have you ever stopped to consider what your reason for being is?

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Or as the Japanese like to call Ikigai. This word really captures the essence of living with purpose of knowing your reason for being.

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It’s more than just what we do for a living. It’s the sum of all the joys we experience in our everyday life that leads to a more fulfilling life as a whole.

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Using this approach for our business and understanding. At the core, what our reason for being is helps take our passion and professional calling and makes them our mission in life.

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Because our mission in life will become clear when we can identify our passions and in turn make this our vocation, that thing that people know us for and turn to us.

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For too often, I see business owners jumping in with an idea before really thinking it through and only having that one option that they’ve considered.

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Yes, sometimes this can work. I won’t deny that. However, more likely than not, it leaves you feeling panicked, stressed, and unclear of how to turn that idea into a real long term business opportunity where it earns you a profit.

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It’s also leads to feeling or knowing that there’s more likely a chance that this idea isn’t actually warrant or did the market because the homework hasn’t been done.

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And if you’re only running on one idea, instead of considering several options and taking the best out of those options, you’re left stranded and really in a bit of a pickle.

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So when we’re looking at our business, and I know that business isn’t the only reason for us being here and it’s not our reason for being not the primary reason, but it is a driving force because so much of our lives are taken up by our business.

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Therefore, you want to ensure that your business motivates you and gets you out of bed every morning with the feeling of excitement.

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It needs to add to that sense of fulfillment in your life. That sum of all those joys needs to be part of your business.

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Ikigai, your reason for being can be looked at as four intersecting circles, a Venn diagram.

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If you’d like to see a visual representation of this, head to the show notes for the link.

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The first circle at the top is called What you Love. This is then intersected on the right hand side with what the world needs, and the bottom circle is what you can be paid for. And the last and fourth circle that intersects the three is what you’re good at.

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So I’m going to go into a bit more detail so you can understand how these four intersecting circles brings about understanding what your reason for being is.

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Let’s start with what you love. You probably already have the answer to this popping into your head as you listen to this podcast, and that’s great.

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Generally, we do know what it is. We love what we’re passionate about. It’s the thing that we can’t get enough of, and we’re all easily eager to learn more, broaden our horizons on this topic and ready to hone our skills and master this.

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What you love is what you get out of bed for before your alarm even goes off.

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I know that that’s me.

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However, sometimes it can also feel like you come up against fear of moving forward. However, something that Mel Robbins recently said on an Instagram post really resonated with me here.

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She said that it’s about having faith in yourself no matter what. Yes, there are days when you’re scared, but by putting one foot in front of the other, even when it feels uncomfortable, you just keep going anyway, moving you in the right direction. It’s this faith that will move you to where you do feel confident in your abilities.

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When you know what you love to do, then it’s easier to get through the days that are tough because you’re not going to give up.

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You’ve in here to make sure that this works for you, and giving up isn’t an option.

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When you’re doing something that you love, you don’t lose faith. You don’t lose motivation.

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You get through those days. There’s a real sense of satisfaction waiting on the other end when you’re aligned with this and when you accomplish it.

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So to help you along, I’ve got a few questions that you could ask yourself and this will help you to identify what it is you love if there’s any doubt with that.

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I know that when I have done this exercise with myself and with my clients, it hasn’t really surprised us.

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But it does give you a greater appreciation for your passions, and it also helps you to realize how to prioritize your day focusing on the things that you love.

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So the first question is when you look at your bookcase or your Kindle, if that’s what you’re into, what are the most common topics that you see on those shelves or on your Kindle?

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The second question to ask yourself is, If you’re upskilling or you love doing courses, what are the topics that draw you in the most?

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Look at how you spend your time.

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If you consider your time through the day where there are the top three things you spend most of your time on, You’ll know through identifying and answering these questions what it

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is that you are totally and fully committed to and you love. Think about what energizes you the most.

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Like I said, do you find yourself staying up late, absorbing content, reading books voraciously, or listening to YouTube channels, listening to podcasts on that topic?

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Do you feel excited and open to all the possibilities that run through your mind when you engrossed in this topic.

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If I take myself, for example, over the past 20 years, this passion and love has changed.

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I started off totally engrossed in naturopathy and complementary medicine. I remember that within my first year of study I would register for all the conferences that all the companies had.

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I just wanted to get out there and learn as much as I could so that I could do the best for the clients that I was going to see in the future.

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But as my businesses evolved in this industry, so did my passions and I found something new to ignite my spirit, which was business development and marketing.

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So much so that I’ve completely changed my career up skilled and launched a new business, Holistic Vision.

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I find myself really dreaming of ideas that I’d love to implement with my clients. I continuously write notes down all the time to the point where I’ve got a notebook on

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the side of my bedside table. So when I wake up, the first thing I do is write down any ideas or dreams or thoughts that have come to me.

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I find that those ideas are the things that really have helped me to become clear on what it is I love and making sure that that aligns with everything else.

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So if you’re not 100 percent clear on what you love, go through these questions that I’ve just mentioned.

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If you didn’t get a chance to write them down, that’s okay. I’ve popped them in the show notes for you as well.

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So next we move onto the second circle on the right hand side. What the world needs.

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Okay, so maybe not what the whole world needs, but what does the community and audience that you’ve drawn to work with need?

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Identifying this is crucial to the success of your visitors, because if you’re in the initial stages, you need to know who you’re going to be working with and what it is

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they really need. What are the problems that they’re going through? And if you’ve been in business for a few years, yeah, reassessing this is always important, especially in today’s times when

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things are changing. There’s so much fluidity in the market and the problems that people had even two years ago are not the same anymore.

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I’ve seen so many people have great ideas. However they haven’t identified if there’s a true need for it in the market.

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So find out from your community and go out there and understand what they’re actively looking for, solutions for.

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What are the problems that they’ve identified within themselves? Are they willing to pay for a solution?

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If there’s no market, there’s no business, right? And you’re here to run a business to make a profit and to fulfil your deeper needs.

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How are you going to get a result for this audience? It’s an important question to ask yourself.

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And so to help you to navigate this one, I’d suggest to do some validation calls with a group of people that you feel fit your ideal audience.

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Now, there’s a number of ways that you can find these people, and once you’ve identified them, identify what their current pain points are, where their source of information is from, why they’re struggling to find solutions, and how ready are they for change? If you’d love my cheat cheat of questions to help you to identify your ideal client and ask them the right questions so that you know exactly how to position yourself in doing what you love. For those that need it most.

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Head to Holistic Vision.com.au/niche and download the resource today.

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The link is in the show notes as well.

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Next we move on to what you can be paid for is what you love, doing a viable business opportunity.

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Like I was saying before, it’s great to have an idea, but can you be paid for it?

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From a professional standpoint? What do you bring to the table that will make your offer unique and irresistible to your audience?

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Competition is hard out there and you need to make sure that the way that you position yourself and package your offer really is irresistible and unique.

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It’s not about reinventing the wall. It’s about putting your own personal spin on it.

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Now the topic of money, as polarizing as it can be, is the vehicle to giving ourselves and our loved ones the life that we hope for and dream for.

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Being in business is about driving you financial security. So it’s time to ask some serious questions.

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And in the Chicot I mentioned earlier. This is the exact tool that will help you to identify what you need to do in order to help these audiences that you’ve targeted.

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And how are you going to position yourself to stand out from the crowd?

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It’s packed with questions that will help you to have honest and open conversations with people who you think May fit your audience and who you want to work with.

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And you might also realize through their answers that maybe this isn’t the audience for you, but if it is, their answers will be invaluable in helping you know exactly what words

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to use in your messaging, how to phrase your offer, and how to launch your offer with solutions that are fit to their pain points.

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As I said, download the resource via Holistic Vision.com, forward slash, niche, or head to the show notes for the link.

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And that brings us to the last circle, which is what you’re good at.

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This makes up the fourth circle of your ikigai, your reason for being. It’s why most people choose you above others in your profession.

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So take a moment and think about the positive feedback you get. What is this for? What do people ask you questions about?

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What do they send you DMs for? Correlate this and just think about it, even for a moment, even if you don’t write it all down.

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But there will be a common theme through this. I’m sure what you’re good at results in you taking your profession and turning it into your vocation so that people, no, and are drawn to you specifically.

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It’s what’ll come naturally to you. It doesn’t take much thought, does it? I’m sure that you’ve got it already there at the tip of your tongue.

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There should be a balance here, though, from what you love and what you’re good at, because there are times definitely when the two don’t align and you May be good at it, for example, and think that Okay, so I’m good at this. My profession needs to be in it, but you might actually be passionate about art.

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How can you align those two and create a business model based on that? Such a recap and discovering your Ikigai, your reason for being, should be at the top of your list because it’s from here that you’ll be able to formulate your plan for your business and your personal life.

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Here you’ll be able to create steps that you’ll take to make sure that this happens. Nothing will stand in your way.

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Yes, as I said, there will be tough days, but you will not give up because it’s in total alignment with everything that you stand for and believe in and that you love and you’re good at.

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You’ve identified that there is a need for it. So now it’s just a matter of going through the motions.

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Taking the steps and pushing through. Aligning those passions with your mission in life is going to bring out a sense of fulfillment, happiness, and contentment that your life deserves.

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Don’t forget to grab a copy of that cheat, cheat and remember to like and share this podcast if you’ve loved it.

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Follow me for more tips on social media @HolisticVisionConsultancy. And if you’re ready to work with me, head to my website holisticvision.com.au to book in your free strategy session today. Until next week, my friend, to your success