#09: Know Your Legal Requirements to Run Your Business Ethically

Transcript:

Ameeta Gangaram
Hi Shelley. Thank you so much for joining me on our podcast episode today. I’d love to hear a bit more about you and if you would like to introduce yourself and

Ameeta Gangaram
let the audience know a bit more about yourself, that would be great.

Shalini Nandan-Singh
Thank you for having me.

Shalini Nandan-Singh
Well, I am a legal practitioner and I have a business known as Love of Your Legals.

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I started it in 2014 and

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I work almost exclusively with women who have kind of

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reinvented and re crafted themselves into a business that they have always wanted to do, that they love.

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So usually they have previously

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worked somewhere else, had another career, and life in moms. Raised children

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still are raising children May have grandchildren even, but they’re all in the business of doing business.

Shalini Nandan-Singh
And I provide legal advice and contract support. So I draft customized contracts, and I also offer templates.

Shalini Nandan-Singh
So yeah, it’s, you know, a heavy a sort of focus on solo entrepreneur and small business enterprise that are women led.

Ameeta Gangaram
That’s fantastic. And you know, a lot of our audience are in that category.

Ameeta Gangaram
So I think there’s going to be a lot of value that they’ll get from all your experience and expertise that you’ll share with us today.

Ameeta Gangaram
To start off with, I was wondering, you know, there’s all this talk about legal contracts. And when you’re starting off in business, it’s sometimes hard to navigate in knowing what to

Ameeta Gangaram
have. And I know that many business owners actually then don’t even have any contracts in place, especially when they’re in service based business.

Ameeta Gangaram
And you know, working with clients. What are the implications for business owners when they don’t have the right contract in place?

Shalini Nandan-Singh
Well, I think it’s more when you are in start up you have a

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lot on your plate and the that the big gap is usually with legals  because there’s such a

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heavy focus

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on marketing

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and fully sometimes

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heavy focus

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on on budgeting and

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financials. But your business needs to be set up properly. Your business needs to be registered

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appropriately. Your structure needs to be appropriate for your circumstances

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at the time of startup, and

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though they have legal implications if they’re not done properly, if

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your business name needs to be truly available. A lot of people don’t do and be

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and find that once they’ve registered their business,

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they actually can’t use the business name. That has patience for them moving forward

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and they have to change their business name.

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I’ve had a few of those instances because when I draft for

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a client, I

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ask them about this, and yet I

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get them. You know, then I support them to literally have that conversation with you to ensure that their business name is actually not

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trademarked by someone else or something. 

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All of all of these things impact on your

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ability to do

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business. So it does. It’s not fatal, but no makes it a little bit of an obstacle that you have to overcome before you can start branding, building your website,

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creating your collateral, you know and showing up as the expert in whatever field that you’re operating room. Yeah,

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so that’s had that start up before you even get an to pay back to have a service agreement

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and the essential contract for any business owner, whether its service base is its service base is a service agreement and that’s just another name for terms of engagement, business terms and conditions your you know your agreement as a contractor with your clients product

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based businesses.

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Then you do need to have all of

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those things I just

Ameeta Gangaram
talked about

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before you put your name to a website that sells any

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product exactly. Yeah, you need

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to also consider that you know

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that and all of that.

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The thing that

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keeps the money in

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your pocket

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and it stops you from

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leaving money on the table is your service. Is your terms of sale, your

Ameeta Gangaram
economic policy.

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So a lot of businesses then on one line and have a product based business get confused. They think the Shopify terms cover them, but it

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doesn’t. You really need to have

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your own terms that relate to your products

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and

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to the consumer law that you know that applies

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to you,

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your products as well as

Ameeta Gangaram
your jurisdiction. So that’s

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really the gap there. And then of course, business as though these are women who have

Ameeta Gangaram
now

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up in running their services and have clients and have

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customers. They’re

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ready to expand and they need a team, so they need to have their contractor agreements in

Ameeta Gangaram
place. Yeah, they

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May be licensing, so you know, people May be using their

Ameeta Gangaram
products or

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their courses. So you

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might, you know,

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that’s another

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let’s help. Yeah, there. I never thought about

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that happening. And then of course, as your business develops, you set up courses and memberships

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and here in

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programs and events for all of these require terms.

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You leave money on the table. You not dealing

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with

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fate you are having to deal with. Spend time in energy and

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money,

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dealing with issues in relation to your membership or your course or your event or whatever that could easily be dealt with. If you have well drafted

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terms

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in the case that all alot can be filtered and dealt with without you ever having to speak to anybody about your client or

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you

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will refer them to the terms and if you’re smart and you make them available then

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people will be

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aware of them and that it’ll answer their question and they will not bother you with it or not.

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Come back to you because it’s been resolved

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in a document that’s legally binding.

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that’s, that’s really the levels of contract awareness or awareness that you

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need to kind

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of work your way through as a business owner. And of course, the biggest challenge, I think, is that the perception of the mindset that many

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women in

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businesses have because they’re so connected to their brand, it’s such a personal thing. Yes. He struggled to find

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that

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approach to that contractor, that service agreement template,

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that

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and that they feel connected with, you know that they feel is connected to their brand, their vision, their whole messaging.

Ameeta Gangaram
Yes, and because that was my next question,

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Because they don’t

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find that they tend

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to do without

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it

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and in such time and as there is an

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issue, or they

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have, or they have, you know, they realize that there’s a lot of requests for refunds, or they realize that their client

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relationships

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are not working as well as they had

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hoped, or people are

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not paying them. So it’s, I guess my work

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is too,

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because they have such a keen interest

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in business itself.

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Very

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important to me that the

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client feels that

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they have ownership over their legal

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and that is connected to them as people, to their brand and

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to their clients. Because

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clients are saying

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yeah, because that’s sometimes when all that disconnect happens. You don’t even

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use the documents because you know

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it. The too embarrassed about them. You don’t understand them. They feel too bulky that

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don’t

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make sense to you. You’re afraid to look at it

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and walk,

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you know? Or it’s too hard, or the client might just look at it and say, you’re going to do something bespoke for me. And yet your document looks like

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you downloaded it from some

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obscure template

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site. I mean, you did those template sites, you know, there’s so many like you just said, how do you know you know what? Well

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You always protect your highest income

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stream, right?

Ameeta Gangaram
Yeah,

Shalini Nandan-Singh
It’s dangerous going with the template agreement, which is why I don’t actually

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offer one on my template shop.

Shalini Nandan-Singh
All the templates in my shop are low risk ones. They’re the ones that you can’t mess up. And at that age of your business,

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you are

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not asking for a high end investment

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from your client.

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If you’re asking for a high end

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investment,

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right, and you use a template, be prepared to

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lose that

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investment.

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Because

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unless you have that, unless you have a keen understanding of of your obligations as a business owner, yes, understanding of consumer law.

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You understand all the clauses in that template which are sometimes that remember that templates are generic to cover as many circumstances as possible.

Shalini Nandan-Singh
So there’s a lot of information in templates that are quite irrelevant to your business. And in all that irrelevancy, there are a number of issues that are particular to your business that May have been left out.

Shalini Nandan-Singh
Okay? Yes. And

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you’ve got to

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understand important

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generic uses. Generic doubts.

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Yes, safe. If you have that idea that your business could be anybody’s,

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then you’re acting.

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Find a template and use it. But I understand it is. If it doesn’t stand up, it’s not the template’s fault. It’s your

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fault. You

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need to understand that that document and

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be

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sure that you’re across it as if someone has explained it to you,

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you know,

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that is legally across that sort of stuff. And I don’t mean that in a scary sense.

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It is probably the single most important document in your

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business, right?

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As a businessman you have, it’s like your branding get it

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right here. Yeah, yeah,

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as with it. So

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in

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that respect I feel I always, you know, people say to me, you have a bit service agreement for this and I said no, I don’t and probably never will because each one is

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different.

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I’m only in draft for people that feel very strongly about it. That’s why I have this service.

Shalini Nandan-Singh
If you don’t feel strongly about it, then you’re actually not really my

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it right?

Shalini Nandan-Singh
But if you have a low risk requirement, then certainly I have templates that I have drafted myself

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I’ve

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used for hundreds of clients already and I feel confident

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enough that

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there

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is enough

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that the risk is well managed with the use of a

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template. And so what

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it is on my

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website

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offer is templates. I don’t custom draft those anymore unless you ask me to.

Ameeta Gangaram
Okay? Yeah, do you

Ameeta Gangaram
want to

Ameeta Gangaram
serve? Yeah, because when you take it to a custom customized document, then for that type of thing, a service agreement, what should you, as a business owner, be thinking about before we would reach out to?

Shalini Nandan-Singh
Yeah, so you would

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look at yourself what I would do but go

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through and

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right if you can,

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you know, and you should do

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this

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anyway. I be certain of your business model but really be certain of your service

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model like

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now,

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what are

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you doing and what are you

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charging?

Shalini Nandan-Singh
Yes, because that that

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what are you doing is really

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important

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to me as a legal practitioner because it’s from that that I

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extract your obligations. Okay, okay to the consumer

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since consumers obligations to you, right? So that really helps me determine.

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And also it also helps me determine whether where you are in the level of expertise in

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your field, right? Also helps

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determine the

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disclaimers. I need to write

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because that it’s important that the disclaimers are written in connection with what you do and what you deliver, and not just so generic that it could

Ameeta Gangaram
be, you

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know, it means nothing. It’s just

Ameeta Gangaram
annoying lines on a document that you have to justify

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and explain to your client.

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So

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then the other flip side of that was the complementary side is pricing right?

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There has to be a connection between like for me because I’ve been a journalist, I’ve been in marketing. When I see someone’s service

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menu, If

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there is a discrepancy between the service and the pricing, I will

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raise it

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with you because I feel then you probably need a bit more

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help in

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making that align with your branding and where you are in your business in

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order to be. For it

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to be a Bible

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service.

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Your terms I draft will always support it. But that does not mean that if I see a hole or a gap or something that needs to be

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tweaked,

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that I don’t raise it with you

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because that’s

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what your terms

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show.

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Show me. Yes, yes.

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It’s a quality assurance

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document that allows

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you to see what’s

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going on in your particular service at any given time. So

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it’s really there are clients that I I don’t draft for and because they’re

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not ready, okay? They’re

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ones where, for example,

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haven’t sold a service. Yes, a lot of them are not sure yet, then yeah,

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they’re finding their way.

Shalini Nandan-Singh
Yeah, hey,

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when

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I’ve tried to

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introduce

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templates for

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businesses that I feel

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are finding

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their

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way. Yeah,

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they’re the coaching agreements, you know, because it’s a big field. It’s a big area and coaches are

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usually

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it takes them a while to find their

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niche. It hasn’t

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happened straight away and it’s a competitive field. So the summer successful, but some take a while to become successful. It just depends on the level of

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commitment

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you have to making that business go for you. It’s like with any other business.

Ameeta Gangaram
Yeah, so okay, so if your starting office as a coach, then you’d really realistically want to have seen a couple of clients and got that going.

Ameeta Gangaram
So you yourself have an understanding the process and what your clients requirements would be.

Shalini Nandan-Singh
Well, yeah, I think so. I think it’s important that you have a taste of it

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now

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if you I mean that’s why the templates. If you haven’t done that, I will direct you to

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the templates,

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the check it, you know, life coaching mindset, money business coaching template I’ve tried to

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cover

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as much as my conscience will allow me. I’m not really, you know, I love my template, but I’m not. I’m very, I’m very aware

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that

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the most

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successful business

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owners, especially women, led.

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I’m very particular

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about how their contracts look. So hey,

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hey, there for the custom drafting they

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just want me to go through and just make sure that

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their

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understanding,

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my understanding and the client’s understanding is in line with

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their messaging, their branding on

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consumer law. You know, all these moving parts fit.

Shalini Nandan-Singh
So

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when you’re, when you, if you’re a coach and

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start up, I think

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until you have

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actually

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unveiled your niche

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and determine how you’re going to show up, then probably I would send

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you. I

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would say you look, use

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the templates and that

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that is about three or four years.

Shalini Nandan-Singh
Okay,

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It’s not like you reach your coaching qualification

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and right, six

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months, you know what

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you’re doing exactly.

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I have been watching for a long time and typically

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people change the niche at

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least twice.

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They

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have their logo, even, you know, at least twice they can’t do the target market or their advertised at

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many times.

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They within their niche, they focus on different things, so it is.

Shalini Nandan-Singh
It

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is Italy, not your life’s work in the first three years.

Ameeta Gangaram
Yeah, yeah,

Shalini Nandan-Singh
custom drafting comes in is when you have decided

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that’s your life. This is it.

Shalini Nandan-Singh
There

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are So yeah, there are other reasons though that people do go for custom drafting earlier. One is the they do have anxiety

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around having everything perfect. Yeah, yeah,

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and so when I custom draft for those people I make sure that it’s a flexible

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document that

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apparently able to make changes, but it is still crafted to how they

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envisage

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themselves to be

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working.

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Whereas the templates don’t 

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do that.

Shalini Nandan-Singh
The idea is…this is all you get.

Ameeta Gangaram
Yes, yes, that’s right. You can’t make those changes

Shalini Nandan-Singh
Yeah, So you are responsible

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for

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making it work for your business. We can only ask drafters and

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creators

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of

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templates and legal craft

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practitioners. Well, certainly myself. There’s only so much we can.

Shalini Nandan-Singh
But I do provide support for people that purchase my templates. I don’t often get a request,

Shalini Nandan-Singh
but

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sometimes people, what they don’t. Once they get the templates, they realize that they are, they’re shaky that their business model

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is shaky. Okay, service

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menu? It’s their own internal confusion about

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this. So if

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they there and when they come back and then what happens is they’re directed to the customization service and then I take over

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and literally

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make it happiness for them.

Ameeta Gangaram
Yeah, but right, yeah

Shalini Nandan-Singh
yeah, but the

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but in early

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days and start

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it up you shouldn’t

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be afraid to start because you don’t have

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legal Okay? You should opt to know you

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shouldn’t do that. But you must also be aware of your communication skills with your clients and customers at the time. These are all things that you will

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need to

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develop as a business owner. Because

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ultimately

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your service agreement or your terms of sale or your licensing agreement or your membership terms or

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your cause terms,

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they are platforms for

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negotiation,

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right? You own that document. You will

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only fit the

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document and how to enforce it or set it aside. It will

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be yours to do so.

Shalini Nandan-Singh
You you

Shalini Nandan-Singh
can’t replace working

Shalini Nandan-Singh
on your communication and

Shalini Nandan-Singh
negotiation skills within with, but it’s

Shalini Nandan-Singh
an unrealistic expectation you have to work with. It’s there still

Shalini Nandan-Singh
you to have good relationships with your clients. Yes, and to be open and transparent about that.

Shalini Nandan-Singh
So I

Shalini Nandan-Singh
don’t drive. I don’t draft, only draft, you know, for

Shalini Nandan-Singh
transparency and

Shalini Nandan-Singh
fairness. Exactly. It’s not a good

Shalini Nandan-Singh
against my own values

Shalini Nandan-Singh
to do otherwise.

Shalini Nandan-Singh
Yeah, but I

Shalini Nandan-Singh
find this. I find that or I don’t really have I come across

Shalini Nandan-Singh
clients that would question that. You know? Okay, now that’s good. And I mean, you know, you talk about being in business for a few years before getting that customization done.

Shalini Nandan-Singh
How often after that would you suggest businesses need to come back and maybe make any modifications to that?

Ameeta Gangaram
Would it only be if they change their business model or start looking at different niches and client good audiences?

Shalini Nandan-Singh
It’s interesting you say that because during COVID there was a massive

Shalini Nandan-Singh
pivot.

Ameeta Gangaram
Yes,

Shalini Nandan-Singh
it was enormous. I had

Shalini Nandan-Singh
old

Shalini Nandan-Singh
and new clients coming to me.

Shalini Nandan-Singh
It was the most. It was

Shalini Nandan-Singh
the most busiest of times for me. It was also the most distressing of

Shalini Nandan-Singh
times for clients. And this is just a really

Shalini Nandan-Singh
people are pivoting

Shalini Nandan-Singh
in their

Shalini Nandan-Singh
businesses to do

Shalini Nandan-Singh
different things, to

Shalini Nandan-Singh
stay, to stay

Shalini Nandan-Singh
relevant, yes, and

Shalini Nandan-Singh
to

Shalini Nandan-Singh
say to

Shalini Nandan-Singh
stay afloat or stay solvent.

Shalini Nandan-Singh
And

Shalini Nandan-Singh
they were doing this without knowing what

Shalini Nandan-Singh
the future is going to bring.

Shalini Nandan-Singh
So it was like this

Shalini Nandan-Singh
double whammy

Shalini Nandan-Singh
for them,

Shalini Nandan-Singh
Yeah, and

Shalini Nandan-Singh
so post-COVID then we now look at seeing clients that pivoted

Shalini Nandan-Singh
in Covid, right?

Shalini Nandan-Singh
Yes, it came to me and I

Shalini Nandan-Singh
drafted and

Shalini Nandan-Singh
every six months I sent out an email

Shalini Nandan-Singh
to my

Shalini Nandan-Singh
existing clients that said, Look, I

Shalini Nandan-Singh
drafted

Shalini Nandan-Singh
for you six months ago.

Shalini Nandan-Singh
Is there anything that needs?

Shalini Nandan-Singh
Is there anything you need to talk

Shalini Nandan-Singh
about?

Shalini Nandan-Singh
Because that and I have a link. It’s actually it’s a mentoring

Shalini Nandan-Singh
link. More than anything else, it’s to talk. So

Shalini Nandan-Singh
it’s not just

Shalini Nandan-Singh
a because

Shalini Nandan-Singh
sometimes people find it hard to make the

Shalini Nandan-Singh
connection,

Shalini Nandan-Singh
though they’re so in their business that they don’t even realize that they’ve

Shalini Nandan-Singh
evolved. Yes, exactly.

Shalini Nandan-Singh
So that email is really to let them know that you are likely to have evolved. If there’s something that is out of sync, this is the time to have a chat.

Shalini Nandan-Singh
We May or May not do something, but at least I can reassure you

Shalini Nandan-Singh
that you are

Shalini Nandan-Singh
because it’s in my interest too. I don’t want them to fall over because they did not date their agreement.

Shalini Nandan-Singh
But at the same time I want to be able to give them a piece of mind to say, Look from what you tell me, you’re still on the same track. These these terms are still

Shalini Nandan-Singh
valid. Yeah, so that happens

Shalini Nandan-Singh
if its

Shalini Nandan-Singh
good

Shalini Nandan-Singh
times. Yeah, so these are changing times. You know, in 2000, when I drafted,

Shalini Nandan-Singh
yeah,

Shalini Nandan-Singh
when I was custom drafting,

Shalini Nandan-Singh
people did not feel

Shalini Nandan-Singh
they needed to review

Shalini Nandan-Singh
their documents.

Shalini Nandan-Singh
But there has been a shift since then

Shalini Nandan-Singh
because

Shalini Nandan-Singh
the future is quite unpredictable

Shalini Nandan-Singh
and on

Shalini Nandan-Singh
and there’s so much

Shalini Nandan-Singh
innovation.

Ameeta Gangaram
Exactly, exactly, is much more fluidity. Yes,

Shalini Nandan-Singh
and you know, even in their own niches of doing different thing. I lodged my templates before COVID

Shalini Nandan-Singh
it wasn’t something that I envisaged for my business, but I did it.

Shalini Nandan-Singh
Very

Shalini Nandan-Singh
tired of drafting.

Shalini Nandan-Singh
I was knew that some elements, yeah, I knew that some documents were now ready for being offered as a template during Covid. I realized

Shalini Nandan-Singh
that the

Shalini Nandan-Singh
need for because because people are thinking outside the

Shalini Nandan-Singh
box, yes, and

Shalini Nandan-Singh
being innovative,

Shalini Nandan-Singh
that yet

Shalini Nandan-Singh
still like it was accustomed. Driving was hard.

Shalini Nandan-Singh
It was.

Shalini Nandan-Singh
I had more of a There was more of a

Shalini Nandan-Singh
need for custom

Shalini Nandan-Singh
drafting for

Shalini Nandan-Singh
templates. The other thing too, I should add about

Shalini Nandan-Singh
templates

Shalini Nandan-Singh
Ameeta, is that 

Shalini Nandan-Singh
the a lot of

Shalini Nandan-Singh
a lot

Shalini Nandan-Singh
work or clients who have purchased a template from, you know,

Shalini Nandan-Singh
from

Shalini Nandan-Singh
the internet somewhere only to find that they just cannot make it

Shalini Nandan-Singh
work for their business.

Ameeta Gangaram
Yes,

Shalini Nandan-Singh
they do, and they just can’t. It’s like forcing a square peg into a round hole. Exactly. Yeah, So I do have a lot of kinds

Shalini Nandan-Singh
that

Shalini Nandan-Singh
come to me post template

Shalini Nandan-Singh
purchase. Yeah, I will

Shalini Nandan-Singh
go with times. No, no, sometimes they’ve done a

Shalini Nandan-Singh
good job,

Shalini Nandan-Singh
but they need it refined. And yeah, I’m happy to do that. And other times they’re so far

Shalini Nandan-Singh
away from

Shalini Nandan-Singh
what they

Shalini Nandan-Singh
want that,

Shalini Nandan-Singh
Yeah, yeah, but then we then talk, we then reframe and have a look at their business.

Shalini Nandan-Singh
Okay? And

Shalini Nandan-Singh
as much as I can support them. But ultimately

Shalini Nandan-Singh
they never

Shalini Nandan-Singh
wanted

Shalini Nandan-Singh
to template,

Shalini Nandan-Singh
you know they want. They wanted a beautiful agreement for their business, a service

Shalini Nandan-Singh
agreement or a

Shalini Nandan-Singh
licensing agreement or whatever. They just wanted it to make sense for their business, but

Shalini Nandan-Singh
they, but hey, you know,

Shalini Nandan-Singh
don’t realize that until they’ve actually bought a template and

Shalini Nandan-Singh
says what a thing like, Yeah,

Shalini Nandan-Singh
yeah, you know, like people say to me, you’ve got a lot of templates in your website. I actually

Shalini Nandan-Singh
don’t

Shalini Nandan-Singh
compared to what the website actually, I have a very limited number and there is a reason for that.

Shalini Nandan-Singh
Lucky put up ones that

Shalini Nandan-Singh
well,

Shalini Nandan-Singh
they’re all drafted for small

Shalini Nandan-Singh
business.

Shalini Nandan-Singh
They’re

Shalini Nandan-Singh
all drafted for women with who have a reasonably intimate relationship with their money and their client. So it’s already

Shalini Nandan-Singh
indifferent.

Shalini Nandan-Singh
It’s already different.

Shalini Nandan-Singh
It’s not rated for

Shalini Nandan-Singh
corporations

Shalini Nandan-Singh
or business, corporation or

Shalini Nandan-Singh
medium in a small or medium sized businesses. It’s not drafted for,

Shalini Nandan-Singh
you know,

Shalini Nandan-Singh
they’re not drafted for like, hard sell drafting to be brand conscious mess in a to

Shalini Nandan-Singh
be aware of, to

Shalini Nandan-Singh
show to show a reasonable amount.

Shalini Nandan-Singh
I’m

Shalini Nandan-Singh
trying guess, relationship building within that document as much as it is to be legally robust and to protect your business and your processes. And

Shalini Nandan-Singh
that’s really

Shalini Nandan-Singh
important too. I

Shalini Nandan-Singh
mean, yeah, you

Shalini Nandan-Singh
want the document to be robot as much as you want it to be

Shalini Nandan-Singh
friendly. Sure. Yes, yes, exactly. And you don’t want it to be there to scare people off either.

Shalini Nandan-Singh
Because I think that some of those documents, when you read them, those agreements, you just read it and you think, my God, what am I getting myself into

Shalini Nandan-Singh
a clam is a classical like sometimes you know, especially with the, with the, with the healing

Shalini Nandan-Singh
arts, healing and

Shalini Nandan-Singh
esoteric arts, the spiritual work

Shalini Nandan-Singh
people do. Yet

Shalini Nandan-Singh
the disclaimers are very

Shalini Nandan-Singh
badly written.

Shalini Nandan-Singh
It’s almost almost the almost discredit the business. So you know, I’m very hard to write disclaimers that are in context

Shalini Nandan-Singh
that

Shalini Nandan-Singh
educate people as to why they’re

Shalini Nandan-Singh
there in the first place.

Shalini Nandan-Singh
Two to

Shalini Nandan-Singh
explain where the practitioner

Shalini Nandan-Singh
is coming from.

Shalini Nandan-Singh
If none

Shalini Nandan-Singh
of that works for you, you need

Shalini Nandan-Singh
to leave.

Ameeta Gangaram
Yes,

Shalini Nandan-Singh
I suppose too. A disclaimer that says, you know, I’m not a medical service.

Ameeta Gangaram
Yes,

Shalini Nandan-Singh
but an entertainment.

Ameeta Gangaram
Yeah, that’s  not very forthcoming for a practitioner.

Shalini Nandan-Singh
Yeah, so it’s it is part of their

Shalini Nandan-Singh
growth,

Shalini Nandan-Singh
you know, out

Shalini Nandan-Singh
of their

Shalini Nandan-Singh
confidence

Shalini Nandan-Singh
and exactly

Shalini Nandan-Singh
go up and how they feel about their business. So it

Shalini Nandan-Singh
says, I’m currently drafting a

Shalini Nandan-Singh
a disclaimer template for feelers.

Ameeta Gangaram
Okay,

Shalini Nandan-Singh
it’s taking a while because I get busy, but

Shalini Nandan-Singh
I

Shalini Nandan-Singh
do want it

Shalini Nandan-Singh
to

Shalini Nandan-Singh
be. Disclaimer, With

Ameeta Gangaram
strength

Shalini Nandan-Singh
in strength, safe Disclaimer, As opposed

Shalini Nandan-Singh
to weakness, you give away your power.

Shalini Nandan-Singh
So

Ameeta Gangaram
yeah, yes, yeah, that makes total sense. And I think that there’s a lot of value in that that a lot of health practitioners would appreciate.

Ameeta Gangaram
The other question that comes to my mind is, I often see businesses, you know, they come up with these amazing ideas and are so innovative.

Ameeta Gangaram
And hey, they put it out there to the world in things like Facebook groups and forums about, Hey, look, I’ve got this idea, what do you guys think about it?

Ameeta Gangaram
You know, to me, I always wonder, Well, what are the risks of somebody else going out there and taking that idea and just running with it and getting it out there

Ameeta Gangaram
to market before they did?

Ameeta Gangaram
How do you go about protecting your ideas and your innovations?

Shalini Nandan-Singh
Okay, so

Shalini Nandan-Singh
there’s a couple of things here. One I

Shalini Nandan-Singh
One of the things is business naivity and

Shalini Nandan-Singh
we all have

Shalini Nandan-Singh
it. We all have it. When we

Shalini Nandan-Singh
started out and to a large extent depending on

Shalini Nandan-Singh
where we’re at in now growth as business women,

Shalini Nandan-Singh
you know, there is always a level we can’t

Shalini Nandan-Singh
think of everything and we

Shalini Nandan-Singh
are into collaborators. We are sharers. We

Shalini Nandan-Singh
can’t help it

Shalini Nandan-Singh
risk

Shalini Nandan-Singh
on.

Shalini Nandan-Singh
So that’s one thing. The second thing is is that if you there’s a lot of posts on social media like the one you just

Shalini Nandan-Singh
described,

Shalini Nandan-Singh
I’ve got this great idea here. It is.

Shalini Nandan-Singh
What do you think? Okay. Yes, you’re

Shalini Nandan-Singh
fast forward you also. Or if you look again, you’ll also see posts that

Shalini Nandan-Singh
say,

Shalini Nandan-Singh
You know, I had this really good idea and someone’s copied it and now I don’t

Shalini Nandan-Singh
know what to do is end up saying that too. Yeah,

Shalini Nandan-Singh
so what do you do when you have a really

Shalini Nandan-Singh
good idea?

Shalini Nandan-Singh
The last thing you do is to ask for

Shalini Nandan-Singh
public validation, right? And feel you have

Shalini Nandan-Singh
used some trusted advisors who are under

Shalini Nandan-Singh
an NDA.

Shalini Nandan-Singh
To help you

Shalini Nandan-Singh
decide

Shalini Nandan-Singh
about the viability of that innovation or

Shalini Nandan-Singh
that business idea.

Shalini Nandan-Singh
And and

Shalini Nandan-Singh
they, typically, when someone has an idea, they want to do

Shalini Nandan-Singh
something. They’ll talk

Shalini Nandan-Singh
about it to whoever’s in this circle. It’s really

Shalini Nandan-Singh
there.

Shalini Nandan-Singh
It’s really someone like myself or

Shalini Nandan-Singh
their accountant.

Shalini Nandan-Singh
For some reason, they just don’t seem to be important. Conversation I Again, I guess if you’re listening

Shalini Nandan-Singh
to this

Shalini Nandan-Singh
podcast and you’re thinking about doing something in your

Shalini Nandan-Singh
business,

Shalini Nandan-Singh
look around for

Shalini Nandan-Singh
someone to talk

Shalini Nandan-Singh
to that’s going to protect your privacy in case. And and if there’s someone you have a burning desire to talk to, like a business coach, like a website developer, like a branding specialist,

Shalini Nandan-Singh
Yeah, ask

Shalini Nandan-Singh
them for an NDA, a non

Shalini Nandan-Singh
disclosure

Shalini Nandan-Singh
agreement, or get your

Shalini Nandan-Singh
own, and

Shalini Nandan-Singh
I actually have a template for that. It’s a very simple agreement that puts people on notice that

Shalini Nandan-Singh
what you’re

Shalini Nandan-Singh
about

Shalini Nandan-Singh
to talk to them is private information. Yeah,

Shalini Nandan-Singh
and normally people are great. They will respect that

Shalini Nandan-Singh
one. One.

Shalini Nandan-Singh
Good. Yeah, you can’t.

Shalini Nandan-Singh
They don’t disclose your information knowing that they’re disclosing it, you know, unless you’ve actually put them on notice, which is what an NDA

Shalini Nandan-Singh
is.

Shalini Nandan-Singh
So that’s one thing and then I know that it’s a

Shalini Nandan-Singh
really it’s very tempting to just

Shalini Nandan-Singh
go on social media and have a 10 and people tell you how amazing your

Shalini Nandan-Singh
yeah,

Shalini Nandan-Singh
but you really need to resist

Shalini Nandan-Singh
that

Shalini Nandan-Singh
at that level at that point. After a while, when you have worked out some logistics around it, got some figures, have a business plan or worked it out with a code

Shalini Nandan-Singh
which is viable. Even spoken to someone like yourself or

Shalini Nandan-Singh
myself. Yes,

Shalini Nandan-Singh
and those conversations are not

Shalini Nandan-Singh
expensive. No, no, you know,

Shalini Nandan-Singh
it varies.

Shalini Nandan-Singh
It’s it’s a great investment to actually speak to someone that can say to you, Yeah, I think you know, it’s a great idea.

Shalini Nandan-Singh
Before you do anything, go check out if your name is available

Shalini Nandan-Singh
and have you looked

Shalini Nandan-Singh
at the competition. I think it’s being done before or do you understand that parts of this May not

Shalini Nandan-Singh
be, you know, like

Shalini Nandan-Singh
you will have difficulty under consumer law or some other legislation to get this kind

Shalini Nandan-Singh
of activity

Shalini Nandan-Singh
through?

Shalini Nandan-Singh
So

Shalini Nandan-Singh
I feel like you know, I don’t know.

Shalini Nandan-Singh
I do try to get that message

Shalini Nandan-Singh
out there

Shalini Nandan-Singh
me to there’s not much you can do but I like this tendency of

Shalini Nandan-Singh
ours of woman yeah

Shalini Nandan-Singh
to just go online and I’ve got this great idea. What do you think like it’s really neat

Shalini Nandan-Singh
to be.

Shalini Nandan-Singh
If you’ve got a great idea you do that, be prepared to lose

Shalini Nandan-Singh
it exactly

Shalini Nandan-Singh
as there will be someone else watching who is yeah, resource possibly already have a

Shalini Nandan-Singh
business funding.

Shalini Nandan-Singh
It’s an asset like that and it’ll be, it’ll appear.

Shalini Nandan-Singh
The next thing you know

Shalini Nandan-Singh
your business

Shalini Nandan-Singh
name is that yes, it

Shalini Nandan-Singh
is important to have a

Shalini Nandan-Singh
startup and that’s why I put the template up.

Ameeta Gangaram
Yeah,

Shalini Nandan-Singh
it is. It is one of the best selling templates because those women that are a little bit, you know switched on to

Shalini Nandan-Singh
this. Yes they

Shalini Nandan-Singh
do prefer but the NDA is also

Shalini Nandan-Singh
useful

Shalini Nandan-Singh
for

Shalini Nandan-Singh
when your

Shalini Nandan-Singh
an established business

Ameeta Gangaram
right? And you start 

Shalini Nandan-Singh
talks with her. So for example this year I started

Shalini Nandan-Singh
I thought

Shalini Nandan-Singh
my plan is used to work with an SEO

Shalini Nandan-Singh
company.

Shalini Nandan-Singh
Yeah, I have

Shalini Nandan-Singh
know zip about it, right?

Shalini Nandan-Singh
Do you know, like any time, even before I even have a conversation or give anyone access to anything in my business, they have to sign NDA.

Shalini Nandan-Singh
What that does the man does is that it lets them know that I’m watching them.

Shalini Nandan-Singh
how they conduct themselves is not information and this is what ever refused to sign. They’ve been grateful and then they’ve gone and bought to template themselves for their use on the website.

Shalini Nandan-Singh
So it’s one of those things that I’m in business now, nearly seven years, and anytime I want to work with, I May not continue to work with them or I May decide on another service. But before I have the discussion

Shalini Nandan-Singh
Where they ask me questions about who my clients are. Where do I get my business? Exactly

Shalini Nandan-Singh
what my earning ability is? What software I use, what CRM I use. That’s all that is private. Absolutely right.

Shalini Nandan-Singh
That’s the information

Shalini Nandan-Singh
that you need to put on.

Shalini Nandan-Singh
Notice that I’m sharing

Shalini Nandan-Singh
my business and

Shalini Nandan-Singh
in a confidentiality is

Shalini Nandan-Singh
a must. Exactly. Yeah, that’s such a useful tip because I definitely know that business owners don’t do that.

Ameeta Gangaram
And they should be doing that because yes, you’re right. It’s your private business information. And if that information gets into the wrong hands, you just don’t know what could happen with that. And you know it, your livelihood.

Shalini Nandan-Singh
As the legal practitioner. I have that 

Shalini Nandan-Singh
as a

Shalini Nandan-Singh
practicing certificate

Shalini Nandan-Singh
requirement.

Shalini Nandan-Singh
You any conversation with me

Shalini Nandan-Singh
either

Shalini Nandan-Singh
formally or informally?

Shalini Nandan-Singh
Yes, right, is privileged. That

Shalini Nandan-Singh
means I can’t. I can have a discovery call with you.

Shalini Nandan-Singh
Yes,

Shalini Nandan-Singh
you can tell me what you want to

Shalini Nandan-Singh
do and

Shalini Nandan-Singh
half an hour later I can have a discovery call with a similar person,

Shalini Nandan-Singh
but I cannot.

Shalini Nandan-Singh
I cannot show

Shalini Nandan-Singh
this, share the information and say, my previous call

Shalini Nandan-Singh
wanted to do this and this and this. Yes, right.

Shalini Nandan-Singh
I May not even name you,

Shalini Nandan-Singh
but

Shalini Nandan-Singh
now now anyway, but

Shalini Nandan-Singh
even exactly

Shalini Nandan-Singh
what we were talking about, so that’s how have what our

Shalini Nandan-Singh
a obligation for

Shalini Nandan-Singh
client privacy

Shalini Nandan-Singh
goes.

Shalini Nandan-Singh
Yeah, yeah, so it is an important thing. I think I think

Shalini Nandan-Singh
people,

Shalini Nandan-Singh
women, especially, you know which we are. We will talk about

Shalini Nandan-Singh
things and we

Shalini Nandan-Singh
shouldn’t be restrained from

Shalini Nandan-Singh
that.

Shalini Nandan-Singh
No, right. Let me do it the right way.

Ameeta Gangaram
Yeah, we need the information. We need the relationships, right? Yes, that

Ameeta Gangaram
one. But

Shalini Nandan-Singh
those relationships. The framework has to be set up at the outset.

Ameeta Gangaram
Yeah, and it needs to be relationships that with people that you can trust with that type of information as well.

Shalini Nandan-Singh
Even even if you know, even if it’s if you’ve gone outside your

Shalini Nandan-Singh
usual,

Shalini Nandan-Singh
like when you do something in your business that is serious up leveling like this. SEO,

Ameeta Gangaram
Yeah,

Shalini Nandan-Singh
yeah, I was very nervous about it and I almost forgot about the

Shalini Nandan-Singh
NDA.

Shalini Nandan-Singh
Okay,

Shalini Nandan-Singh
right. But I did remember the last minute. I’m going to talk about my even my concerns. My fears

Shalini Nandan-Singh
about

Shalini Nandan-Singh
doing next is

Shalini Nandan-Singh
frivolous.

Shalini Nandan-Singh
Yeah, but I don’t want it to be discussed with anybody else or with

Shalini Nandan-Singh
another or

Shalini Nandan-Singh
whatever and

Shalini Nandan-Singh
now they should do it.

Ameeta Gangaram
No exactly. I think we need to value what we know and our knowledge and our business and our business models this world more and realize that it is.

Ameeta Gangaram
It is something of value not only to us but to the outside world too. So that’s where

Shalini Nandan-Singh
the I guess if you don’t express that this information is valuable.

Shalini Nandan-Singh
don’t expect other people

Shalini Nandan-Singh
to respect it.

Shalini Nandan-Singh
Everyone has different agendas and they’ve got a different starting point. They’ve got a different

Shalini Nandan-Singh
need to you need to

Shalini Nandan-Singh
set

Shalini Nandan-Singh
the set the margin, set the

Shalini Nandan-Singh
boundaries.

Ameeta Gangaram
Yes, from the start. No, that totally makes sense.

Ameeta Gangaram
Thank you so much for that. Before we wrap up, Was there anything else that you think is would be useful for our audience to hear as small business one.

Shalini Nandan-Singh
Look, don’t be

Shalini Nandan-Singh
afraid to

Shalini Nandan-Singh
start when you

Shalini Nandan-Singh
are working with professionals in your business, such as myself, yourself,

Shalini Nandan-Singh
people

Shalini Nandan-Singh
who cuss you with knowledge and

Shalini Nandan-Singh
an interest and understanding. Yes, look at them as mentors as well. You know from it, and don’t forget. But

Shalini Nandan-Singh
whenever you

Shalini Nandan-Singh
see

Shalini Nandan-Singh
getting good advice as a

Shalini Nandan-Singh
cost, change

Shalini Nandan-Singh
your thinking to consider it an

Shalini Nandan-Singh
investment.

Shalini Nandan-Singh
You know a

Shalini Nandan-Singh
cost is paying for.

Ameeta Gangaram
staplers and printer ink. Talking

Ameeta Gangaram
someone like myself or to you or to a good, you know, an accountant or someone that is going

Shalini Nandan-Singh
to

Shalini Nandan-Singh
help you establish

Shalini Nandan-Singh
the 

Shalini Nandan-Singh
foundations

Shalini Nandan-Singh
that going to help

Shalini Nandan-Singh
you grow

Shalini Nandan-Singh
as a person

Shalini Nandan-Singh
and you know, enable you to run your business and make

Shalini Nandan-Singh
decisions. That’s investment.

Shalini Nandan-Singh
That’s not

Shalini Nandan-Singh
a cost, exactly.

Shalini Nandan-Singh
And finally, you know, in relation

Shalini Nandan-Singh
to your contacts, it’s

Shalini Nandan-Singh
best to have a talk

Shalini Nandan-Singh
about it.

Shalini Nandan-Singh
It’s not always a given that

Shalini Nandan-Singh
you will need to have a service

Shalini Nandan-Singh
agreement

Shalini Nandan-Singh
custom drafted. It May be

Shalini Nandan-Singh
that you’re already using something that can be

Shalini Nandan-Singh
refined. It could

Shalini Nandan-Singh
be that a tent is suitable. I can’t tell you that until I’ve spoken

Shalini Nandan-Singh
to you at the conversation. Yeah,

Shalini Nandan-Singh
until I’ve had a conversation and I’ve checked you out just to say yeah, you

Ameeta Gangaram
Now that makes total sense. And I think that as a small business owner, that actually puts your mind address to know that there’s options available for wherever you

Ameeta Gangaram
are in your journey as a business owner and that you know it’s flexible and you can adjust it as you grow and as you move and change with your business as well. I

Shalini Nandan-Singh
Don’t be afraid to start.

Ameeta Gangaram
Yes, that’s the biggest thing. You know. I think that a lot of people just get stuck in their heads and they think, my God, no, I can’t.

Ameeta Gangaram
I need to wait. I need to wait. I’m not ready. I’m not ready. And then they just don’t get out there and they don’t start and it is the biggest thing.

Ameeta Gangaram
The biggest learning comes from when you do start and the confidence comes from when you start it as well.

Shalini Nandan-Singh
You don’t stay in startup land.

Ameeta Gangaram
Exactly.

Shalini Nandan-Singh
It’s not your forever

Shalini Nandan-Singh
home. 

Shalini Nandan-Singh
You need to leave it at some point.

Ameeta Gangaram
I agree. Thank you so much.

Ameeta Gangaram
Well, there’s so much value chain. I really appreciate it. I’ve loved and I’ve learned so much.

Ameeta Gangaram
And I really appreciate your time. Thank you.