#11: The Art of Storytelling to Attract Loyal Clients

Ep_11_The_Art_of_Storytelling_to_Attract_Loyal_ Clients_with_ Mariah_MacInnes

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Today’s episode, titled ” The Art of Storytelling to Attract Loyal Clients” with Mariah MacInnes

Mariah MacInnes, the Founder of Content Queen is a passionate traveller, digital nomad, serial rambler and big dreamer with a purpose to inform and educate. Mariah has been in the marketing industry for over 5 years and has a background in Journalism and Public Relations. 

 A go-getter with huge energy and passion for writing, Mariah has recently found more of a balanced lifestyle after being diagnosed with 2 tumours in her bowel and pancreas. This health scare sent her on a self-health awareness journey, which she is always keen to talk about on social media and other content channels. 

 Mariah started Content Queen in 2019 after feeling a pull to live a life travelling and exploring what the world has to offer. She now lives the digital nomad lifestyle while building her content marketing agency!

The key take away messages include:

  1. The power of storytelling in your marketing.
  2. Sharing our ‘personal brings your personality, and allows people to feel connected to you.
  3. Your Origin Story can be tailored depending on what you are doing and where you’re sharing it.
  4. Analogies, client stories and other ways to craft a story that connects.
  5. How can you bring stories from the public domain into your content to help people understand what you are trying to sell.
  6. The top places to share your origin story and why this is important in business.
  7. Why it’s important to have a strategy around your content.
  8. How to get started with your story.

Links discussed in this podcast:

Website: www.contentqueenmariah.com 

Instagram (Content Queen): https://www.instagram.com/contentqueenmariah/ 

Instagram (Mariah): https://www.instagram.com/mariah_contentqueen 

LinkedIn: https://www.linkedin.com/in/mariahmacinnes/

Holistic Vision Instagram: www.instagram.com/holisticvisionconsultancy

Ameeta Gangaram on LinkedIn:  https://www.linkedin.com/in/ameetagangaram/

Holistic Vision website: www.holisticivision.com.au

Free resource “Marketing on a Page’ template: www.holisticvision.com.au/strategy

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