Today’s episode, titled “The 3-Part Video Series that Converts” with Cliff Coelho
Let’s hear from our Guest Expert Cliff Coelho; from struggling to sell my own services when I first started my business, I realised this. No one will buy from you unless they can trust you first. As in, people don’t buy high value services impulsively. Yet most companies were doing just that. Trying to sell complex services without educating or building trust first.
I knew doing the same was not working out for me. That’s why I had to develop my own trust based video marketing system instead. After trying several ways, I found the most effective way of cutting through the online noise was storytelling.
So I combined it with my video skills to develop unique marketing strategies that no one else was implementing. This set me apart in my industry in a short space of time. Now people who watch my videos get to experience working with me. This builds trust. All before I even meet them. And this helps me drive more sales. I implement these same video strategies for other service businesses.
As a business, here’s how we help our clients. We create long-term video assets that help service businesses drive more sales predictably with strategic videos.
The key take away messages include:
- Using video as a tool to stand out from the crowd.
- How to use video to drive more traffic to your social media platforms.
- How to start with paid advertising.
- How to make a video that stands out from the rest.
- How long does it take to create a series of videos?
- How to use video content as a strategy for building your business.
- The most important step is getting your brand story first.
Links discussed in this podcast:
Business Website: https://storydriven.video
Holistic Vision Instagram: www.instagram.com/holisticvisionconsultancy
Ameeta Gangaram on LinkedIn: https://www.linkedin.com/in/ameetagangaram/
Holistic Vision website: www.holisticivision.com.au
Free resource “Marketing on a Page’ template: www.holisticvision.com.au/strategy)
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