Welcome to this episode! Today, we have the pleasure of hearing from Michelle, a content creator and influencer with over a decade of experience in digital marketing.
Michelle shares her valuable insights on how businesses can effectively use organic and paid marketing strategies to reach their audience. She highlights the importance of starting with organic marketing to build a foundation and gain a better understanding of your ideal client before using paid ads to reach a specific subset of people.
In addition, Michelle emphasizes the importance of understanding your digital ecosystem and developing strategies for each platform while ensuring they are all connected and aligned with your larger goals. She advises businesses to focus on a few platforms instead of trying to be active on all platforms to avoid feeling overwhelmed.
So, tune in and join Michelle Thames and Ameeta Gangaram for insightful conversations on the latest trends and best practices in social media marketing.
The key takeaway messages include:
- Digital ecosystem key to effective marketing
- Multichannel marketing is the future, stay ahead.
- Email list essential for all businesses
- Tailoring Your Marketing Mix for Maximum Impact
- Multi-Channel Marketing: The Key to Success
Links discussed in this podcast:
Website + social media handle(s)
Michelle’s Freebie: The Ultimate Social Media Checklist
Holistic Vision Instagram: www.instagram.com/holisticvisionconsultancy
Ameeta Gangaram on LinkedIn: https://www.linkedin.com/in/ameetagangaram/
Holistic Vision website: www.holisticivision.com.au
YouTube Channel: https://www.youtube.com/@holisitcvision
Free resource “Social Media Success Guide’ template: www.holisticvision.com.au/socialmediaguide
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