In this episode, we talk with Hunter Myers about the importance of branding and market research for growing your business. Hunter shares that DIY branding is okay for the first year or two, but after that, it’s time to work with a brand strategist who can help you build a brand for the future. As your business grows, your audience’s wants and needs may change, so it’s crucial to get feedback regularly through market research.

The key takeaway messages include:

• DIY your branding for the first one to two years if you don’t know your audience.

• Your business is constantly growing, so it’s important to project ahead of time and create a brand built for the future.

• Market research is the best way to understand your audience and their changing needs.