In this episode, host Ameeta talks about the importance of packaging your holistic health services to make them unique in the market. By bundling services and products together to address specific pain points or problems, you can create packages that are all-inclusive for your clients. Ameeta provides examples such as a relaxation package for high-powered job workers, a migraine relief package that combines acupuncture and nutritional counselling, and a signature program called Endless Energy for females feeling overwhelmed or unbalanced. She also shares four tips for creating packages that resonate with your ideal client, emphasizing the importance of understanding their needs and challenges. Tune in to learn more about how you can differentiate yourself in the crowded holistic health market!
The key takeaway messages include:
- Packaging your holistic health services can help you stand out in a crowded market by creating unique, all-inclusive packages that address specific pain points or problems.
- To create packages that resonate with your ideal client, it’s important to understand their needs and challenges.
- By following the four tips provided by Ameeta, you can create effective packages that differentiate yourself in the holistic health market.
Transcript:
Ameeta Gangaram
Hello and welcome to episode 37 of the Simple Marketing Solutions broadcast. I’m your host, Ameeta Gang Room, and the producer of this podcast. Today we’re going to be talking about how you can package your holistic health services and make them unique and different in the market.
Ameeta Gangaram
Now you’ll know from episode 36, we were talking all about differentiation and how to stand out in a really crowded market. So this is the next step of how you can differentiate yourself in a unique way through packages.
Ameeta Gangaram
And you might be thinking to yourself a meter. But I already offer unique services and I’ve got all my products available. How can I make them even more unique? Well, the answer does lie in packaging those services and products.
Ameeta Gangaram
So what I mean when I talk about creating packages is how you can bundle all of this together so that it’s all inclusive for somebody. And it is focused on combining these services and products to address a specific pain point or problems that your client has.
Ameeta Gangaram
So for example, if you offer massage, aromatherapy and acupuncture services, you could create a relaxation package which encompasses all three of those services over a period of time. And that package is marketed to those people who are in high power jobs that are looking to destress and unwind after hours on a Thursday evening.
Ameeta Gangaram
Or if you want to offer Saturdays, whatever that is that you, the times that you work with that fits in with that ideal client that you have. Another example could be that you offer a package for migraine sufferers, and you could combine your acupuncture service along with nutritional counseling and package all of this and call it something like Migraine Relief Package where you educate them on what foods may be triggers for their migraines.
Ameeta Gangaram
You can provide them with the food plan and ongoing consultations as part of that package along with coming in for acupuncture to support them and regulate their body and reduce the frequency and severity of those migrants that they suffer with.
Ameeta Gangaram
So those are just two examples. Another I will give you. This example is one that I used in my naturopathic clinic for many years and that was to package my services, my functional testing and products all under one for my signature program, which was called Endless Energy.
Ameeta Gangaram
And so this program was specifically designed for females that were feeling overwhelmed, feeling that they couldn’t wake up, feeling refreshed in the mornings. We’re really struggling with their hormonal cycles and feeling unbalanced when it came to being reactive instead of being able to look at situations in a calm, collected manner.
Ameeta Gangaram
So this program allowed them to go through getting the right tests to identify what the problem was and where they were in their journey, giving them the correct supplements for that, providing them with the food plans, the recipes, and all the support that they need it from a naturopathic perspective for a 12 week program.
Ameeta Gangaram
And the results were amazing. They loved that everything was done for them and that they knew exactly where they were in their journey over the 12 weeks. And so this is where you can really hone in with the services that you already provide.
Ameeta Gangaram
And it’s not about reinventing the wheel. It’s not about adding more services to what you already do. It’s utilizing what you have to the best of your ability and putting it in a framework that speaks to your clients that you’re wanting to work with and that you’re passionate about helping.
Ameeta Gangaram
So I wanted to give you for tips around when it comes to packaging your services because you might be thinking, Well, how do I actually go about creating these packages and making them unique and feeling different from what’s already out there?
Ameeta Gangaram
And so I wanted to share these tips with you so that you have this starting point and be able to take notes right now. If you’ve got a pen handy, this is the time my friend to get that pen and paper handy, or start taking some notes on your computer of these four points, because these four points are going to really help you to get that package together easily and that it actually works for your audience.
Ameeta Gangaram
And that’s the thing, that it’s no use. Creating a package that doesn’t resonate doesn’t resonate with the people that you’re wanting to help. So use these four points and these four tips that I’m going to share with you to get it right and start putting it out there.
Ameeta Gangaram
The first one is knowing your ideal client. Now, you know that I talk about this all the time, but it’s really important if you’re in, if you’re in the holistic health space, if you’re a coach, if you’re a naturopath, acupuncturist, whatever your profession is within this space, you need to start focusing on who you really want to work with and understanding your ideal kind.
Ameeta Gangaram
If you listen to Episode 34. If you haven’t go back to episode, therefore listen to it and utilize that information that I provided. There’s also the free resource if you haven’t downloaded it.
Ameeta Gangaram
Now here’s your opportunity to understand the needs, challenges, the pain points, where to go to to research this with your ideal clients. This resource has all of that information there. It’s got all the prompts, all the questions you need to ask all in one place, so that you can put that together on a down into that perfect person that you want to attract to your business and therefore start focusing on the solutions to their pain points.
Ameeta Gangaram
The resources called Get More Clients Now and you can download it right now from my website, Holistic Vision.com, dot au Forward Clarity Workbook, Download It. It is a workbook and it’s got all the resources and guides that you’re going to need to get clear with who this client is.
Ameeta Gangaram
Once you’ve done that, then Step 2 is researching your competition now. We talked last week in episode 36 about differentiation and understanding who your competitors are. Now this is an important point.
Ameeta Gangaram
If you haven’t done that research yet, this is your opportunity to do exactly that. Look at what your competitors are offering and make sure that you’re finding a way that different to what they’re doing.
Ameeta Gangaram
See what they’re doing well, see what they’re not doing so well. And then you can find that sweet spot. That sweet spot where you can capitalize on their weaknesses and stand out from all of your competitors in the market.
Ameeta Gangaram
Third is be creative. It’s your opportunity of stepping outside of the box being different. Be creative and think of it as a way of really finding solutions that nobody else is really doing.
Ameeta Gangaram
Putting your own unique spin on that. Whether that be that your package for migraine relief actually offers the ability of going through their pantry and helping your clients identify food triggers that may be exacerbating their symptoms.
Ameeta Gangaram
You could offer that as a virtual or in person thing, whatever that is for you. Be creative and the number four is. I always talk about this, but I’m going to say it again.
Ameeta Gangaram
Put it out there, test it and measure and refine. Once you put something out there, it’s not that you’re just going to leave it to run and think that that’s it. I’ve done it.
Ameeta Gangaram
The packages there. People are going to come for it. No. Now you need to keep refining it. Get a few clients in there and do a trial run. Do a pilot program with them, offer them the program at a slightly discounted rate in exchange for that feedback.
Ameeta Gangaram
That feedback is so essential when you’re putting something like this together, because you need to know from their perspective how they felt, what’s worked for them, where they think you could improve and what they think you need to be adding to it or removing from your package.
Ameeta Gangaram
So put it out there and refine your package as you go. And as you’re doing this, you’ll start to hone in more with who your ideal client really is because you’re putting it out there and attracting people.
Ameeta Gangaram
So you’ll become clearer with that ideal client and the audience that you want to be capturing, as well as providing a package that really addresses their pain points and the problems and the needs that they’ve.
Ameeta Gangaram
I started to identify for themselves. So quick reminder of those four tips is now your ideal client. Research your competition, be creative and test and refine. So if you have got value from today’s episode, definitely make sure that you do know that free resource the Get more clients in our guide at Holistic Vision.com, Dot Forward Clarity Workbook or the link is in the notes below.
Ameeta Gangaram
Also, if you’ve got value from this episode or any of our episodes, please do subscribe to the podcast share and like it with a few of your colleagues so that they too can get value and start helping them to grow their business Until next week. My friends Happy Marketing
