In this episode, we discuss the StoryBrand framework from Donald Millers book ‘Building a StoryBrand’. It is a powerful tool that can help you clarify your message and connect with your customers on a deeper level. In his book, Donald Miller describes this framework as being based on the idea that people are hardwired to respond to stories, so by using the StoryBrand framework, you can make your marketing material more engaging and persuasive. We walk through the 7 steps of the StoryBrand framework, using the movie Dirty Dancing as an example. We discuss how to make your audience the hero of your story, define their problems, be the guide with a solution, create a clear plan, include a clear call to action, discuss the potential for failure, and end your story with success. We also discuss why it’s important to use the StoryBrand framework in your marketing material, and how we use it. We conclude by encouraging you to check out the book ‘Building a StoryBrand’ by Donald Miller if you’re looking for a way to improve your marketing material.
Key Takeaways:
- The StoryBrand framework is a powerful tool that can help you clarify your message and connect with your customers on a deeper level.
- The StoryBrand framework is based on the idea that people are hardwired to respond to stories.
- The 7 steps of the StoryBrand framework are:
- Make your audience the hero of your story.
- Define your audience’s problems.
- Be the guide with a solution.
- Create a clear plan.
- Include a clear call to action.
- Discuss the potential for failure.
- End your story with success.
- The StoryBrand framework can help you connect with your customers on a deeper level, clarify your message, and increase your sales.
