In this power-packed episode of the Simple Marketing Solutions podcast, we dive into the crucial world of website metrics. Like it or not, this is a vital piece of succeeding online. I’ve made it simple for you. Trust me, once you’ve listened to this episode you’ll wonder why you avoided metrics for so long.
Key Takeaways:
1. Understanding Visitors: Discover the importance of tracking website visitors as Ameeta breaks down the insights it provides into your overall website traffic, the impact of marketing campaigns, and the identification of trends.
2. Unveiling Page Views: Dive into the significance of page views, an indicator of visitor engagement. Learn how to decipher what content resonates most with your audience and optimise for their needs.
3. Decoding Traffic: Navigate the complexities of website traffic, acknowledging its impact on loading speed and user experience. Uncover strategies to optimise your website for speed and keep visitors engaged.
4. Crucial Ratio: New vs. Returning Traffic: Understand the importance of the ratio of new traffic to returning traffic. Leverage this metric to tailor content, attract the right audience, and foster consistent engagement.
5. Bouncing into Bounce Rate: Explore the bounce rate, a critical metric revealing the percentage of visitors leaving after viewing just one page. Learn how to identify problematic pages, enhance user experience, and convert visitors into paying clients.
Transcript:
Today, we’re talking about the 5 Website Tracking Metrics Small Business Owners Forget to Analyse. When you know these they’ll help you improve your user experience, keep them coming back for more, and turn them into paying clients.
1. Visitors are the total number of people who land on your website. This is an important metric to track because it gives you a general idea of how much traffic your website is getting. You can use this information to see how your website traffic is changing over time, and to identify any trends.
Why it’s important: Tracking website visitors can help you:
* Understand your overall website traffic
* Identify trends in your website traffic
* See how your website traffic is affected by your marketing campaigns
Metric 2: Page views
Page views are the total number of pages that are viewed on your website. This is a good indicator of how engaged your visitors are with your website. If you have a high number of page views, it means that people are finding your content interesting and useful.
Why it’s important: Tracking website page views can help you:
* Understand how engaged your visitors are with your website
* Identify your most popular pages
* See how your website content is performing
Metric 3: Traffic
Traffic is the total amount of data that is transferred to and from your website. This includes the size of your web pages, images, and videos. Traffic is an important metric to track because it can impact your website’s loading speed. If you have a high amount of traffic, it can slow down your website, which can lead to visitors leaving.
Why it’s important: Tracking website traffic can help you:
* Identify any performance issues with your website
* See how your website traffic is affected by your marketing campaigns
* Optimize your website for speed
Metric 4: Ratio of new traffic to returning traffic
The ratio of new traffic to returning traffic is the percentage of visitors who are visiting your website for the first time, compared to the percentage of visitors who have visited your website before. This metric can give you a good idea of how well your website is retaining visitors.
Why it’s important: Tracking the ratio of new traffic to returning traffic can help you:
* Understand how well your website is retaining visitors
* Identify any areas where you can improve your website’s user experience
* See how your marketing campaigns are attracting new visitors
Metric 5: Bounce rate
The bounce rate is the percentage of visitors who leave your website after viewing only one page. A high bounce rate can indicate that your websiteis not engaging visitors, or that they are not finding the information they are looking for.
Why it’s important: Tracking website bounce rate can help you:
* Identify any pages on your website that are causing visitors to leave
* Improve your website’s user experience
* Make sure that your website content is relevant and engaging
Summary
Tracking your website metrics is important because it can help you identify areas where you can improve your website’s performance, user experience, and conversion rates. You should assess your website metrics on a regular basis, at least once a month. This will help you stay on top of any trends and make necessary changes to your website.
